AI + AR · Smart Cultural Tourism Guide

AI/AR Guide
Put on the glasses — every view tells its story

Built on AI smart glasses, combining AI recognition, AR spatial positioning and intelligent narration. The glasses handle guided touring, recognition, narration and interaction on their own — the phone is only an auxiliary entry point for setup and data sync. No phone in your hand: put them on and go.

Runs standalone on the glasses AI scene recognition AR spatial narration Multilingual translation

Explore key scenarios See the AR experience

AI smart guide glasses — AI/AR Guide · your personal intelligent travel companion

5 core AI capabilitiesGuide · Travelogue · Interaction · Translation · Shopping

4 deployment scenariosScenic areas · Museums · Study tours · Exhibitions

MARKET OPPORTUNITY

AI/AR guiding is at the starting point of a market boom

Advancing optics, rising user acceptance and sustained policy support — smart glasses volume and AI travel adoption are resonating, and the window for upgrading the guided experience is open.

14.77million

Global smart glasses shipments, 2025

Up 44.2% year on year. Progress in optical solutions and growing user acceptance are pushing the market from warm-up to scale.

Source: IDC, March 2026

2.46million

China smart glasses shipments, 2025

Up 87.1% year on year, with new vendors ramping up in Q4; included in China's national subsidy program for the first time in early 2026.

Source: IDC, March 2026

≈80%

Consumer adoption of AI travel tools

Awareness has surpassed 90%, and 22.5% of users already use them regularly.

Source: AI Travel App Trends Insight, H1 2026

According to Omdia, 8.7 million AI glasses shipped globally in 2025, up 322% year on year, with the Chinese mainland the world's second-largest market (China Economic Net, March 2026); the smart tourism market reached roughly RMB 842.6 billion in 2025, up 12.7%.

NATIONAL POLICY

State Council "Opinions on Deeply Implementing the 'AI+' Action"

Issued on 26 August 2025, the action plan sets six priority areas. Four of its pillars — consumption upgrading, public wellbeing, governance and foundational support — align closely with the needs of cultural tourism, charting a clear path for intelligent upgrading and enabling new services and business models.

MINISTRY OF CULTURE AND TOURISM

MCT charts the blueprint for "AI + cultural tourism"

In March 2026 the Ministry officially launched the "AI + Culture and Tourism" application pilots, promoting deep integration of AI with the tourism industry through policy guidance, pilot demonstration and experience replication, and building a new ecosystem for smart cultural tourism.

Heads up, not heads down — the scenery speaks for itself.
Free the guide from the phone screen into the world in front of you.

Built for AI + AR digital tourism: powered by artificial intelligence and augmented reality, it dissolves the boundary between virtual and real, fusing cultural content, spatial interaction and smart terminals into an immersive, perceptible and highly interactive tourism ecosystem.

Heads buried in screens

Phone-based guides keep visitors staring down the whole way — the narration goes unheard and both the scenery and the people beside them get missed.

Identical audio for everyone

Rented audio devices repeat the same script. They cannot narrate as you walk or answer as you ask, leaving the experience fragmented and flat.

Language barriers

Multilingual service for international visitors is costly — directions, narration and shopping guidance all depend on staff.

AI GLASSES SOLUTION

One pair of AI glasses puts the guide right in front of your eyes

Combining AI recognition with AR spatial positioning, it brings visitors smart guidance, content interaction and digital preservation: narration follows your steps, answers follow your questions, and the trip turns into a travelogue on the way out.

Real-scene touring: outdoor route navigation and indoor position awareness, with AR arrows guiding the visitor flow
AI recognition & narration: look at an artefact or landscape and it is identified instantly, with images and audio popping up automatically
AR spatial interaction: AR scene restoration, virtual guides, gesture interaction and multilingual translation

APPLICATION SCENARIOS

AI + AR digital tourism, four application scenarios

Built for AI + AR digital tourism: powered by hardcore AI algorithms and augmented reality, we deliver a dual-terminal solution spanning mobile devices and AR glasses, fusing cultural content, spatial interaction and intelligent experience into an immersive, perceptible and highly interactive tourism ecosystem.

Digital scenic areas

Real-scene touring across outdoor routes and indoor spaces, with AI recognition and narration as you walk — a brand-new guided experience for scenic-area visitors.

Digital museums

Look at an exhibit to trigger its story; AR restores artefacts and historical scenes while virtual guides appear in the real gallery — bringing collections truly to life.

Digital study tours

Q&A interaction answers curiosity on the spot, turning family cultural exploration into playful learning — from sightseeing to deep inquiry.

Digital exhibitions

Infinite virtual information layered over finite physical space gives exhibitions room to grow — refreshable content with no venue renovation required.

AI PERSONAL GUIDE

A personal AI guide that narrates as you walk, answers as you ask

Outdoor narration · Indoor narration · Q&A interaction · Optimal route navigation — four capabilities in one, covering every stage of the visitor journey.

Outdoor narration

Narration points across open outdoor areas are recognised automatically — walk up and the audio starts, with cultural context woven in so the story unfolds with your steps.

Indoor narration

Multimodal fusion positioning adapts to the weak-GPS environment of exhibition halls; visitors trigger and expand narration by voice or tap, choosing what they want to hear.

Q&A interaction

Ask by voice or tap, with real-time Q&A unlocked — curiosity answered on the spot. "Why does the Hall of Prayer for Good Harvests have a triple eave?" gets an answer right there.

Optimal route navigation

Routes are planned around visitor preferences, with real-scene AR navigation laid over the actual street — "turn right in 100 m, two minutes on foot". Just follow the arrow.

CORE FEATURES

Five core AI capabilities that make travel simpler

AI travel capture

Trigger first-person shots by voice or gesture, with smart recommendations for photo spots and the best angles; when the trip ends, an illustrated travelogue is generated automatically, ready to share on social media in one tap.

One-tap shooting ｜ auto travelogue ｜ social sharing

AI/AR spatial interaction

Multimodal interaction through voice, gesture and ray pointing. AR restores historical scenes and original artefacts while virtual guides appear in real space — an AR tourism experience with true technological flair.

AR scene restoration ｜ virtual guides ｜ gesture interaction

AI multilingual translation

Full-scenario voice and text translation across dozens of languages including Chinese, English, Japanese and Korean. Overseas visitors' questions are translated and answered on the spot, and artefact labels appear in the visitor's native language — upgrading international service capability.

Dozens of languages ｜ real-time translation ｜ international service

AI smart shopping

Based on visitor location and interests, recommends signature shops, cultural-creative stores and dining spots along the way, with time-limited offers delivered as visitors pass by. Look at a product and it is identified instantly, with its design inspiration and cultural story explained — driving offline conversion.

Store recommendations ｜ offer push ｜ product recognition

AI personal guide

Audio narration at every attraction, optimal route recommendations and real-time AR navigation, with Q&A interaction answering questions instantly — narrating as you walk and answering as you ask, a private guide for the whole journey.

Narrates as you walk ｜ answers as you ask ｜ real-time AR navigation

AR EXPERIENCE & OPERATION

AR spatial interaction that gives culture room to grow

A child wearing AR glasses interacting with virtual artefacts and architecture

MULTIMODAL INTERACTION

Multimodal tourism interaction: high-tech and deeply experiential at once

Multimodal interaction supports natural input through voice, gesture and ray pointing, fused with image recognition and eye tracking to create an immersive AR tourism experience that feels both advanced and alive — raise a hand to leaf through history, speak to wake an artefact.

Voice interaction Gesture interaction Ray pointing Eye tracking Image recognition

AR museum space: artefacts layered with virtual information inside a real exhibition hall

VIRTUAL EXTENSION

Limited physical space, unlimited virtual extension

Physical limits are broken: infinite virtual information is layered over the real scene, turning a finite space into a container for countless digital worlds where real and virtual merge. AR museum space and AR tourism space bring heritage sites and exhibits back to life.

AR museum space AR tourism space Historical scene restoration

A new commercialization scenario

MONETIZATION

Culture becomes the medium that introduces tourism and retail consumption into the guided experience, lifting visitor conversion and raising spending ARPU — a closed commercial loop proven across multiple scenarios. Deployments already cover cultural tourism venues, red-education bases and science museums, with AR mini-program experiences totalling over 1 million visits.

Smart store recommendations Real-time offer push Product recognition Closed consumption loop

A more flexible model for content updates and iteration

CONTENT OPERATION

Update content the way you update a document — instant and efficient, keeping pace with campaigns, festivals and consumer trends. Scenario-based content refreshes dynamically and the immersive experience keeps improving, with no hardware swap required.

Content updates AR feature updates Scenario updates Campaign-linked updates

AI/AR GuidePut on the glasses — every view tells its story