LBE XR · Large-Space Immersive Theater

Large-Space Immersive Theater
Step into another world

A brand-new "immersive exploration" experience: combining large-space tracking, high-performance rendering, XR, human-computer interaction and multi-user sync. Visitors move through real space to enter virtual worlds — walking through the story, fully immersed, barely able to tell real from virtual.

Proprietary large-space tracking Cloud XR rendering Multiplayer sessions
Browse the content library Explore the solution
A visitor wearing the SONIC2 headset stands in the large space, reaching with a bare hand toward the virtual world emerging on the right
Large-Space Immersive Theater · walk into virtual worlds through real space
< 3 cmProprietary visual global positioning accuracy
80–1,000 ㎡Mapping area, scanned quickly by the all-in-one headset
30+ venuesAcross 15 Chinese cities: museums · parks · campuses · retail
MARKET OPPORTUNITY

The experience economy is here — and it is accelerating

78% of young consumers would rather spend on experiences than goods. China's immersive entertainment market has moved from emergence to growth, spatial-computing entertainment is booming globally, and policy support keeps compounding.

¥244.5 billionChina's total immersive industry output in 2024, nearly four times the ~¥52 billion of 2022; consumer market above ¥100 billion, ranking first worldwideSource: public industry research (2025)
$230.8 billionGlobal spatial computing market in 2026, on track to reach $1.1 trillion by 2033, 25.1% CAGR 2026–2033Source: Grand View Research (2026 edition)
¥180 billionChina's LBE large-space immersive experience market by 2026, with a CAGR above 25% from 2025 to 2030Source: public industry research (2025)
Visitors wearing SONIC2 headsets walking bare-handed as holographic ancient architecture and story characters materialise around them
WHAT IS IT

An immersive theater that lets culture walk up to the audience

High-fidelity scene restoration, character embodiment and story-driven immersion combine to deliver stories and culture efficiently — free from seats and controllers, visitors explore virtual worlds on foot.

High-fidelity scenes Character embodiment Story-driven immersion Team play
01

Unprecedented
immersive exploration

Moving through real space places you inside the virtual world — walk and watch, fully immersed, barely able to tell real from virtual.

02

Culture, taught
through play

Restored scenes, embodied roles and storylines combine to pass stories and culture on to audiences effectively.

03

Real-time
interaction

Genuine participation driven by storylines quickly builds emotional connection, resonance and engagement.

04

Shared
joy

Team play lets families and friends share the adventure together — and the experience spreads naturally.

AUDIENCE

All ages, three core segments

Combining multiple IPs with spatial-computing technology, the product targets all age groups — led by families and Gen Z — with surreal visuals and playful journey design that boost experience and sharing.

From left: young players experiencing VR together, a visitor capturing photos, a family playing together

Exploration pioneers

Gen-Z players chasing novel experiences — they pay for frontier tech and unknown worlds, then spread the word themselves.

Social-media check-ins

Surreal visuals are inherently shareable — a trendsetting destination that keeps organic traffic flowing to the venue.

Family & study tours

Nature-science and history content turns fun into learning — a top choice for family outings and school study tours.

CONTENT LIBRARY

A deep content library, continuously renewed

Rich themes and diverse experiences for every interest.

A Dream of Tang poster: a parrot flying over a Tang dynasty city at dusk
HISTORY · TIME TRAVEL

A Dream of Tang

A 40-minute first-person journey through a thousand years: wander freely, explore the unexcavated Zhao Mausoleum, witness spectacular duels of Tang generals.

Ocean Fantasy Journey poster: a shark cruising a vibrant coral reef
NATURE · BIOLOGY

Ocean Fantasy Journey

Dive from shallow reefs into the deep sea: colour-shifting jellyfish, sunken-ship treasure hunts and a flashlight you toggle with your hand — hand recognition turns props on and off mid-story.

Beautiful Planets poster: a row of planets across a purple nebula
SCIENCE · NATURE

Beautiful Planets

Journey across the galaxy and visit our planetary neighbours one by one — an immersive voyage through the cosmos and home.

Dino World: Primeval Era poster: dinosaurs in a jungle river landscape
NATURE · BIOLOGY

Primeval Era: Age of Giants

Dinosaurs restored at true 1:1 scale across a fully recreated Jurassic landscape — the breath of prehistoric giants within arm's reach.

Frontiers: Deep Space poster: a space station and a child astronaut wearing a VR headset
SCIENCE

Frontiers: Deep Space

From Dongfanghong-1 to the Chinese space station: witness a Long March 5 launch up close and run experiments inside the Tianhe core module.

Linghun Pavilion poster: a Chinese opera ghost figure in red costume
CHINESE HORROR

Linghun Pavilion

A Chinese-horror immersive VR large-space exploration exhibition — "Chinese horror awaits your entrance", crafted for thrill-seeking players.

*For the full content library, please contact us for business cooperation.

SOLUTION

An AI + XR LBE large-space solution

A turnkey stack — content, hardware, software and key technologies — ready to deploy and operate from day one.

Content production

CONTENT
  • 360° panoramic content (Unity-based)
  • Continuous multi-genre IP supply

Hardware

HARDWARE
  • NOLO SONIC2 VR all-in-one headset
  • Operations management server
  • Large-space tracking server
  • Routers and venue networking

Software tools

SOFTWARE
  • Operations management tools
  • Large-space tracking service
  • Cloud–edge rendering service

Key technologies

KEY TECH
  • High-precision automatic 3D reconstruction
  • Visual global positioning algorithm
  • Low-latency, high-bandwidth multiplayer cloud rendering
  • Venue Wi-Fi deployment blueprint

Two delivery options: standalone edition and cloud-rendering edition

STANDALONE EDITION & CLOUD RENDERING EDITION
OPTION 01 · STANDALONE

Standalone edition

Local rendering · light deployment · fast launch
  • Rendering runs locally on the SONIC2 headset — no backpack PC, no external host, just put it on and play
  • The venue only needs a tracking server and Wi-Fi coverage: minimal retrofit, short time to opening
  • Lower hardware and operating cost — ideal for small and mid-size venues that want to validate and replicate fast
OPTION 02 · CLOUD RENDERING

Cloud-rendering edition

Cloud-edge rendering · higher fidelity · centralised ops
  • Frames are rendered on cloud GPUs and streamed to the headsets, raising the quality ceiling
  • Supports far more complex scenes and effects, and larger simultaneous multiplayer sessions
  • Centralised content distribution, device and session management — built for flagship and large venues
Tracking venue with irregular pictograph positioning patterns on the floor, visitors wearing SONIC2 headsets roaming freely
SPATIAL TRACKING

Proprietary tracking with 3cm-class accuracy

A visual global positioning algorithm built on high-precision maps: the all-in-one headset scans and maps the venue quickly, ArUco marker recognition combines with AI feature extraction and matching for high-precision 3D reconstruction, and headset SLAM aligns to the global coordinate frame with cloud-side pose computation.

Accuracy within 3 cm Mapping area 80–1,000 ㎡ Global geofencing Shared global map Open data interfaces
SONIC2 headsets × N Put on and play · hands free Free roaming in the venue Edge cloud rendering cluster GPU nodes render frames in real time Parallel instances · per-pose frame generation Operations & broadcast control Device battery / network monitoring User view monitoring · multi-content play Wi-Fi 6 / 5G Global pose uplink Rendered frame downlink LAN / dedicated link Content distribution Device & view monitoring
CLOUD XR RENDERING

Cloud XR rendering + operations console

Every frame in a large-space experience is generated in real time from your position — not pre-rendered like a film. Real-time, high-fidelity frames demand massive compute, and cloud rendering is the best answer. The operations console adds battery and network monitoring, user view monitoring, nickname pairing and multi-content sessions in the same space.

Real-time frame generation Multi-content sessions Reception: Android tablet Management: Windows server
GO-TO-MARKET

A local-life social media matrix, online meets offline

STEP 01

Brand content production

Official accounts and channels: packaged experience offers, venue sub-account videos and a steady pipeline of high-quality creatives.

STEP 02

Venue conversion

Visitors buy and redeem experience packages on site, with short-video links and group-buy deals selling in parallel.

STEP 03

Traffic amplification

Influencer store visits, local-life ad placements and feed boosting push the best creatives to more nearby customers.

CASE STUDY

Proven at 30+ venues across 15 cities

Multi-scenario coverage: museums, amusement parks, cinemas, campuses, telecom retail halls and scenic areas — with flexible cooperation models: self-operated, joint venture and franchise.

50k+ visitorsAnnual visitors per single venue
¥5M+ revenueAnnual revenue per single venue
4.9 / 5Dianping rating; ranked No.1 on "Beijing VR Best-of" list
50,000+Visitors in the first month of operation

Nationwide footprint

Venues now span multiple provinces and cities across China, covering museums, scenic areas, theme parks, cinemas, campuses, shopping complexes and telecom operator retail halls — with the network still expanding.

Media coverage & word of mouth

Featured by CCTV-1, CCTV-13, Beijing TV, People's Daily and Beijing Daily; 10M+ cumulative views across Douyin and Xiaohongshu, 70+ WeChat articles and nearly 100 influencer visits; 450+ Dianping reviews with a 4.9 rating (out of 5.0) and a 9.8 Maoyan score (out of 10), plus Meituan's "quality new store" badge.

Bring a large-space immersive theater to your venue

From site assessment and content selection to opening marketing, we deliver an end-to-end launch plan. Book a live demo, or talk with us about self-operated, joint-venture and franchise models.

Business enquiry
400 668 6017 bd@nolovr.com